No Need for Overwhelm. Just Get Started.

Hey friend,

Let’s be honest: getting started is the hardest part.

If you're like me, you’ve got a bunch of ideas that could really help people — maybe even change lives — but you feel like you need the perfect product, the perfect plan, the perfect moment.

Here’s the truth: you don’t.

Think of a baby. When a baby enters the world, they don’t do much except breathe. Everything else — walking, talking, standing — comes later. And we accept that.

But when it comes to our own creative work, we expect to come out of the womb walking.

That mindset is killing your momentum.

This week I launched my first front-end product — the Info Product Starter Kit — a simple guide to help you build and launch your first info product in 7 days.

It’s not fancy. It’s not perfect.

But it’s out there, and people are already getting value from it.

And that’s the point: your message matters more than your polish.

Getting your ideas out into the world — even messy — is how people find you, learn from you, and eventually buy from you.

So this week, I invite you to reflect on this:

“What idea have I been holding back, waiting to ‘perfect’... that I could just start on today?”

Start with that. See what happens.

With clarity and purpose,

JJ